10 Ideas for Getting More Facebook Video Views and Engagement

Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos.Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being the top priority of marketers in 2017, wed love to help you get ahead of this rising trend. In this post, youll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos.1. Create square videosEarlier this year, we spent $1,500 to find out what makes videos successful on social media.

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. And we arent the only oneto see these results.Herere a couple possible reasons:More than 92% of Facebook users use Facebook on their mobile every day.

Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile.Square videos take up 78% more real estate in the News Feed on mobile than on desktop.With more and more people viewing videos on mobile, itll be great to experiment with square videos to see if they improve your video performance. You might even want to consider creating vertical videos since Facebook is now showing larger previews for vertical videos in News Feed on mobile.We have been using Animoto to create simple, short videos and Adobe Premiereand After Effects for more professionally produced videos.2. Catch peoples attention within the first 3 secondsFacebook videos auto-play in order to captivate users attention and convince them to watch more.

As such, your Facebook video should have a powerful first few seconds that captivate your audience even without sound.BuzzFeed has become a master at this. Heres how theyve done it:Great thumbnails BuzzFeed uploads custom thumbnails that do a great job at capturing peoples attention while they scroll through their feed.Tease the video with a short post update: Sometimes its the title of the video itself (if that is compelling enough). Other times they tease what the video is about.Immediate start: BuzzFeed doesnt waste time in capturing peoples attention. In general, the first frame is already geared towards piquing someones interest.

Heres a recent example which has garnered more than 8.7 million views at the time of writing:How to uploading a custom thumbnailWhen you upload a video, you can select a thumbnail or add a custom thumbnail for your video.If you didnt upload a custom thumbnail for your existing Facebook videos, you can select Edit Post from the menu and a similar pop-up will appear.

3. Add captions to your videos85% of Facebook videos are watched without sound.Even though Facebook now auto-plays videos on the mobile News Feed with sound, its unclear how many people watch videos with the sound on. Facebook users can disable the auto-play-with-sound feature, and videos will auto-play without sound if the mobile phone is on silent mode.

My hunch is that most Facebook users still watch videos without sound.If a viewer cant understand your video without the sound, you would likely lose that viewer and the opportunity to convey your message to her.To prevent that, you can add captions to your videos through Facebook. When you are uploading your video onto Facebook, theres an option to upload a SRT file of your captions. You can also add captions to existing Facebook videos by editing the video.(It seems that Facebook has been rolling out an auto-captioning feature so you might not have to do this manually soon.

)Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. Colorful and to-the-point text overlays can make the video more appealing and engaging.Heres a great example by HubSpot:4. Focus on one key pointIf you want to make a shareable video, focus on one easy-to-understand point.

This is a tip from popular YouTube creators, Rhett Mclaughlin and Link Neal, in a video on creating shareable videos.Can we summarize what this video is all about in one sentence that is easily understood and also compelling in a way that people will want to share?The point is if you cant summarize it in one sentence, then its going to take someone longer to explain it when theyre trying to share it.If your video is easy to understand, viewers would be more likely to share it as it is easy for them to explain whats great about the video when sharing it.

Rhett and Link try to think from their audiences point-of-view on why they might share a video even before writing a script for the video. Why might your audience share your videos?According to Jonathan Perelman, former GM of Video & VP of Agency Strategy at BuzzFeed, there are five main reasons why people share videos:To be socialTo express how they are feeling about a particular topicTo show off, or humble-bragTo prove they were the first ones to find somethingTo make friends and colleagues laughDo your videos help your audience achieve any of these?5. Upload your videos natively (via Buffer!)Videos uploaded onto Facebook natively perform way better than links to YouTube or similar video platforms.

(Natively refers to videos that have been uploaded to a network directly and played straight in a feed, versus those that are uploaded elsewhere and shared as links, e.g. YouTube videos.)Quintly analyzed over 6 million Facebook posts in the period of July to December 2016 and found the following:The interaction rate for Facebook native videos were on average 109.67% higher than for YouTube videos.Facebook native videos had on average a 477.

76% higher share rate compared to Youtube videos.With Buffer, you can upload videos directly to your queue and post them natively on Facebook while still being able to take advantage of your optimal Buffer schedule.6. Give a preview of the video in your copyHeres another way to write your Facebook video copy: Briefly describe your video using your copy.

Taking the time to watch a video can be a time commitment. Sometimes, it can help to provide a little information about your video in your copy so that people can quickly decide if itd be worth their time to watch your video.Facebook recommends pulling out a key quote or moment from the video as the text component of your post in order to set up the expectations of what will be seen in the video.

An informative copy about the video, coupled with a relevant thumbnail, can be a great formula for attracting peoples attention as they scroll through their News Feed.Herere a couple examples:7. Use insights to understand video performanceFacebook provides metrics like minutes viewed, video views, and average watch time, which can provide great insights into which videos generated the most engagement with your viewers.You can see these metrics by clicking on any videos in the Videos tab of your Facebook Page Insights.

Some of the metrics I like to look at include:Video Average Watch Time: The graph will show you the point at which the audience dropped off. Looking at that point to understand what made people stop watching might help you in creating better content.10-Second Views: This is the number of people who have watched your video for 10 seconds (or to completion if your video is less than 10 seconds).

Post Engagement: This section will tell you the reach of your video and the engagement it has received.8. Go liveIf you want more people to watch your videos and see your Facebook posts, consider going live on Facebook.When Facebook launched Facebook Live, it tweaked its algorithm to rank live videos more favorably as live videos kept people engaged.

As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video thats no longer live.Social Media Examiner also found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner, CEO and founder of Social Media Examiner, hypothesized that as their brand is in front of their fans more often, the fans would go to their Page to see their content more even if the fans dont watch the live video.Heres another bonus: Facebook would automatically record your live video and publish it on your Facebook Page or profile after the broadcast ends.When we previously live-streamed our marketing strategy team meeting, the video generated more than 10,000 views on the first day. (We were surprised by it!)9. Feature a video on your PageFacebook allows you to feature a video in the Videos tab of your Page, which would auto-play. This can be a great way to showcase your best video to those who are interested in watching your videos.Heres how it looks like on our Page:If you have not selected a featured video, Facebook would prompt you to choose.

If you want to change your featured video, click on the pen icon in the upper-right corner and select Change Featured Video.10. Boost with Facebook adsFacebooks in-depth data on its users makes it a great platform for running ads to reach a larger audience with your video.You can use Facebook ads to promote your videos to a specified target audience. Lets say for example that you made a video about tables in Paris, France. Facebook will allow you to target people who have shown an interest in furniture and who live in Paris.Id love to show you the highlights of creating a video ad through the Facebook Ads Manager:Step 1: Select Video views as your marketing objective.

Step 2: Set your audience, ad placements, and budget.Step 3: Upload a video or select one from your Pages video library.Step 4: Craft your copy.Step 5: Add a CTA.A benefit of using video ads is that you can add a call-to-action (CTA) button on the video post. To do that, you have to tick the Add a website URL box and fill up the fields. The preview on the right is how the video ad will look like.Alternatively, you can boost any existing video by clicking on the Boost Post button on your video post.

If you prefer step-by-step instructions, you might like our complete guide to Facebook advertising.Over to youWhat has been your experience with Facebook videos? Do you have any additional tips and tricks that may help other readers with their Facebook video strategy?Id love it if you share them with me!If you like this post, you might also like these posts:The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and EngagementIn October of 2016 we dramatically changed our Facebook posting strategy.medium.com14 Ways to Increase Your Facebook Page EngagementPost Less, Boost Top Posts, and Moremedium.

comHow to Craft the Perfect Post on Facebook, Instagram, and TwitterManaging a social media strategy is consistently challenging for individuals and businesses of all sizes.medium.comThis post was originally written and published by Sandrine Sahakians on the Buffer blog and has been updated by Alfred Lua on June 1, 2017

·RELATED QUESTION

Do magic resistance and flame, frost and shock resistance stack?

I've just read the answer:the calc between magic res and elemental res for the final 15% (to 100%) is:100% - CAP 15% so it calcs: 85% (cap from the other res) from 15% is 12,75% > 85% 12,75% 97,75% res together. So 2,25% damage comes always through

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Where Can I Find Plastic Injection Molding Manufacturers in China?
Where Can I Find Plastic Injection Molding Manufacturers in China?
This article was originally published on the Sourcing Allies blog“What kind of materials can be used in plastic injection molding?”‍PLASTIC INJECTION MOLDINGWhat is the plastic injection molding process?This process is similar to that of metal die casting. In this process, molten plastic is injected into a die under pressure and held until it cools. Once it becomes solid, the die is opened and the plastic casting is taken out. Plastic injection molding is an extremely versatile, precise, fast and inexpensive method of mass producing plastic products.What materials can be used?This process mainly uses both thermoplastics and thermoset plastics, each of which have their own advantages and limitations. The primary difference between the two is that thermoplastics can be melted back into liquid form or recycled while thermoset plastics cannot.ThermoplasticsPros: Recyclable, cost efficient (because waste during manufacturing process can be reused), increased impact resistance because of flexibility.Cons: Lower heat and chemical resistance (they degrade faster.)ThermosetPros: Higher chemical and thermal resistance and higher mechanical strength and dimensional stability.Cons: Cannot be recycled, lower impact resistance. Also, thermoset plastics are more difficult to work with so you might find it difficult to find suppliers for them.What will I need in terms of design input?We must have 3D files in STEP or IGES formats.Where in China can you find plastic injection molding factories?Depending on what kind of plastic you want to use for your product, these suppliers can be found all around China. Different factories have different quality levels and expertise.How much does tooling cost?It can cost from a few thousand dollars for simple tooling to hundreds of thousands for more complex multi-cavity tools.How long does tooling last?It depends on the material, but most likely 200,000 pieces is not a problem.What is the average lead time for tooling?15 days to three months depending on complexity.Do plastic injection molding products or their tooling need any final finishes?It is not unusual for injected parts to need final machining. This may also include addition of inserts (that can also be inserted during casting) or threads cutting. Final surface finishes may also be needed such as powder coating or paint application. Sometimes, under some circumstances the tool itself may need a special surface texture added, which will imprint on the final injected parts.What are the pros and cons of plastic injection molding?Pros:Consistent measurements.Quick production rate.Low cost per unit.Good surface finish.Products can often be recyclable.Manufacturing process can be quite cheap because scrap can be recycled/reused.ConsTooling cost.Warpage and shrinkage.Some thermosetting plastics or rubbers cannot be recycled.Recycled material will not give as good performance as new material.What are the known challenges of the plastic injection molding process?Some suppliers will use recycled material without telling you. Material type used is critical if you are looking for specific physical properties or performance. Additionally, shrinkage can be problematic across larger surface areas.Sourcing Allies is a team of expert China sourcing agents that has helped western customers manufacture and source products from low-cost regions since 2006.For more on plastic injection molding visit our website or write to us at info@sourcingallies.com.·RELATED QUESTIONWhat are some good skin whitening masks?Skin color is not a determiner of someone’s beauty. Having white skin does not mean you are beautiful. On the other hand, you can be an attractive guy with brown or black skin.Let's come to your question. We can't change our skin color through whitening. But we can lighten our skin to increase the glow. There are so many reasons by which we lose our actual skin tone like sunburn, pollution, and chemicals used in cosmetics. Here are some of the Natural face masks that will help you return your actual complexion.1. Turmeric Mask2. Tomato Mask3. Lentil Scrub4. Kiwi Mask5. Potato Mask6. Changing Eating habits.These are the most effective lightening masks for the face. To know more detail about these face masks, I would suggest checking out this resource:Top 10 Face Masks for Skin Lightening.Thanks!.
How to Curl Your Hair Like This?
How to Curl Your Hair Like This?
how to curl your hair like this?To get curls like that you use a curling wand. Almost like an iron but without a clamp and it gets smaller at the bottom. To get bigger curls, you use a thicker wand. To get them not so tight and loose like the picture, you only hold your hair on the wand for 3-4 seconds (different depending on if your hair is fine, curly etc). But you can mess around and look up a tutorial on youtube (there's tons). Good luck!— — — — — —shouldnt blowdrying your hair make it dry?Yes, but it depends on what type of hair you have some people have oily hair but you can not really see the oil unless they blow dry or straighten it, and some people put hair lotions in there hair before the videos or its just left over hair lotions from past days. Other then that yes it does dry your hair blow drying it is not as worse as straightening your hair straightening your hair is cause lots of DAMAGE especially if you do not use heat protection hair sprays/lotions— — — — — —Is your hair long or short???my hair is:: long curly/wavy thick (too thick) natural blond, but i added a little shade hair down with a headband— — — — — —What is better for your hair?I would trim it first (your ends) and then use a flat iron because the blow drier is actaully more damaging because you go over the same spot a lot which is more damaging then one run with a flat iron— — — — — —is TRESemme bad for your hair?Umm, all shampoos are somewhat like a detergant. The trick is you need to put conditioner in your hair after yiu shampoo so you do not look like an afro puff coming out the shower. That's your problem. When you are rinsing out the conditioner, you need to use a brush and brush your hair at the same time while your rinsing the conditioner out. It also depends on your hair texture too and whether or not your hair can handle certain shampoos and conditioners— — — — — —Is dying your hair twice bad?death it to the black is bigger than going decrease back over it with blonde- so jointly because it could make your hair particularly comfortable, it wo not completely fry it or something. omit it after with some deep conditioning remedies— — — — — —How to get your hair grow?Nothing really makes your hair grow faster. On average, hair grows 1/2 per month, which is 6 inches per year— — — — — —what do you die your hair with?Great revelation huh?— — — — — —What REALLY helps your hair grow ?????I understand cutting your hair in anger, i have done it a number of times, and then cried about it for weeks. I take a vitamin that is called Biotin. It is s high-potency B-Vitamin. I had one of my hair stylists tell me about them, and they really do help. You probably wo not notice it much the first month seeing as how it must get into your system but back in the middle of January i had highlights put in my hair and by the end of feburary the roots had grown out an 1 1/2. No joke. So try them and see if they work for you. You can get them at any place that sell vitamins but i usually get mine from GNC, they might cost a little more but they are better for the buy. I would suggest at the least taking 2500 mcg a day. Good luck!.— — — — — —If you put gel in your hair everyday does it ruin your hair?Eventually it will, it is a chemical. I used to use gel and hairspray all the time and my hair was rough and nasty. I have not used any of that in a couple years and my hair is beautiful now— — — — — —How to deep condition your hair?Here is a simple organic inexpensive recipe I use: 1. Crack a raw egg into a small bowl. 2. Add 2 tbsp, of olive oil as well 3. Blend the two together with a fork for about 1 minute. 4. Massage treatment into your scalp and saturate your hair with the mixture. 5.Place a plastic shower cap on your hair for 15 minutes 6. Rinse in cool water thoroughly (Do not use Hot water) Deep conditioners add protein to repair your hair, Eggs are a rich source of protein that works well.
What Is Preventing the Solar Energy and Other Renewables to Replace the Oil?
What Is Preventing the Solar Energy and Other Renewables to Replace the Oil?
Solar energy and other renewables do not return the energy invested compared with fossil fuels. Fossil fuels are also portable-they have lots of energy and they can be transported. Not true of solar or wind, which are site specific and have to be part of an electrical grid. There's also the fact that the oil and coal still sitting underground is worth trillions to the oil companies, and the people who run those companies get rich from the status quo1. what is the most common and renewable energy sources?solar energy or w can use water as hydropowr2. Do solar energy panels for your home make sense?I looked into it once, just for the hell of it. I assumed the sun would shine 12 hours every day, which it does not in this part of the world.I assumed no maintenance cost. The pay-back was about 20 years.In all the companies I have worked for, if the pay-back on a project is over 4 years, it has no chance. The payback depends on the cost of electricity from the local supplier, the maintenance cost, the amount and intensity of sunlight and the installed cost of panels. This is all constantly changing. As the situation stands now, I would rather invest my money in lottery tickets or better still buy good stocks.3. What kind of fuel is the most used one for generating energy?We rely mainly on coal, nuclear, natural gas, hydroelectric, and petroleum power and a small amount from solar energy, tidal harnesses, wind generators, and geothermal sources. 80% of the world's energy consumption is in fossil fuels -- coal, oil and natural gas. Coal is still "king" right now at almost 50% of the US energy needs. Oil is a modest second. .4. How much do you know about solar energy?enough to know it's not the way to go for the future. I also know enough not to count wikipedia as a reliable resource. I firmly believe that nuclear is going to be the common source of power in the future.5. How is solar energy stored for later use?I have a solar panel system installed by a team called cotterill civils from birmingham, the midlands. If you need understand more about it, i would see there site as it has an informational6. Solar Energy | Save & Learn More with ChooseEnergy®The United States is on track to top 3 million solar PV installations this year, adding 1 million photovoltaic panels in just two years, according to a study by Wood Mackenzie Power & Renewables and the Solar Energy Industries Association. The number will exceed 4 million in 2023, the study says. It took more than 40 years for the first million installations. "The rapid growth in the solar industry has completely reshaped the energy conversation in this country," said Abigail Ross Hopper, SEIA president and CEO, in a press release announcing the study. The 2.7 million solar systems installed through September 2020 have the capacity to generate nearly 89 gigawatts of electricity. The solar industry employs about 250,000 Americans, the SEIA says. The expansion of solar is part of a growing movement toward renewable energy. Green energy made up 22.5 percent of all electricity generated in the country in 2020, according to the U.S. Energy Information Administration. Solar energy was responsible for about 14.7 percent of the green energy generated.7. can solar energy generate electricity in a home alone? what is needed?.?Adequate #of Solar Panels Adequate #of Storage Batteries Battery Charge Controller System load management Controller Mounting and wiring equipment Gas or Diesel Generator (Properly sized) I would figure on spending around $30,000-$40,000 for a decent system. This system will not give you air conditioning or heat, but will probably be adequate for a small homes other electrical, with some inconveniences at times. There are many companies offering these on the Internet. Some of them have forms and calculations for sizing all the equipment based on your location. You are not in a very good area because of a lot of rain, so diesel will need to run a lot. The most important thing in sizing system is to be accurate in listing ALL appliances electrical loads you have and how many hours/day they operate.
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